Trusted Fractional Marketing Director in Nottingham
Your marketing. Let’s just make it work.
You’re brilliant at what you do. But marketing is a different skill entirely, and when you’re running a business, it’s the thing that keeps slipping down the list.
What you actually want is a trusted expert in your corner – whether that’s guiding you through it, or taking the whole thing off your plate.
Hi, I’m Kimberley – and getting your marketing working properly is exactly what I do.
A relaxed chat on Zoom about your business – where you are now and where you’d like to go.
Building a marketing system for business growth
This isn’t about quick fixes or tactics. It’s about building something that works – and keeps working.
Most business owners who’ve tried marketing before have fallen back on a tactic – a new website, some Google ads, a flurry of social media posts. The problem is tactics without strategy rarely deliver consistent results.
What I build is different. It’s a proper marketing system, designed around your business, your customers and your goals – that generates the right customers consistently and predictably, and drives real revenue and profit growth.
Every system starts in the right place: your numbers and your goals. From there, every decision we make is driven by that destination, and compounds over time. That’s what I bring.
This is for you if you want to
Is this you?
What I do for you
I don’t just advise. Whether I’m guiding you through it or running it for you entirely, I help you build and implement a proven marketing system – managing the moving parts and staying accountable for results. Here’s what that looks like in practise:
- Start with your goals. We get clear on where your business is now, where you want it to get to, and what that means in numbers – revenue, profit, customers.
- Build your marketing strategy. A clear, tailored plan built around your business and your ideal customers – not a generic template.
- Sharpen your proposition. Making sure you stand out from the competition and give the right customers a compelling reason to choose you.
- Fix the leaks. Identifying where you’re losing customers you should be winning – and putting it right.
- Put the right activity in place. The right mix of marketing, consistently executed – so the right customers find you, month after month.
- Manage your specialists. I brief, manage and hold accountable any specialists you need – so everything pulls in the same direction, and you have one point of contact.
- Track, measure, and refine. Keeping score so we know what’s working, what isn’t, and what we’re doing about it.
You focus on running your business. I focus on growing it.
The results speak for themselves
From £1.3 million to £2.8 million in four years
Over four years working with Acanthus Cast Stone, I helped grow their turnover from £1.3 to £2.8 million. That’s not just a marketing story. That’s a business growth transformation – built on a consistent, reliable flow of the right customers, and a marketing system that keeps delivering, month after month.
Kimberley understands we need a steady and reliable stream of good enquiries. She’s worked diligently on this, and thanks to her we’ve had a fantastic year.
Alan Smart, Founder, Acanthus Cast Stone,
Alfreton, Derby
Client Successes
Don’t just take my word for it
Meet some of the people I’ve helped.
Kimberley guided us in the right direction at the right pace, breaking down the steps and keeping us on target.
Kimberley really knows her stuff when it comes to marketing and she really wants to see my business grow.
We’ve had a record month and a record year for turnover – and most importantly, profit.
Fractional Marketing Director
Best For
Business owners who want their marketing
handled for them
Approach
Done for you – I build and run your marketing
Your time
Minimal – you focus on the business
What you get
Full marketing leadership and execution
Investment
My fees are structured around the scope of work. Typically, more intensive at the start while the system is being built, then reducing as it beds in
Ideal sectors
Businesses needing consistent lead flow – like logistics, print, building and construction, pest control, facilities management, financial services, kitchens and home improvements
Best for
Business owners who want to learn and lead their own marketing
Approach
Done with you – I guide you step by step
Your time
Regular commitment to implement and learn
What you get
Proven system, tools, templates and accountability
Investment
Monthly coaching fee
Ideal sectors
Ambitious business owners ready to take ownership of their marketing
Meet the marketer behind the results
Expertise, experience and someone who’s been in your shoes.
I’m a Fellow of the Chartered Institute of Marketing, with an MBA from ESCP – one of Europe’s leading business schools – and over 20 years’ experience working for some of the UK and Europe’s leading media companies. I’m based in Nottingham, working with ambitious business owners here and across the East Midlands.
But what matters most to you is this. I’ve built and sold my own family business, so I understand the real pressure of growing one. I know what it feels like to worry about where the next customer is coming from – and I know what it takes to fix it. I think about marketing the way a business owner does: in terms of revenue, profit and return on investment.
The Marketing System Trilogy
Three essential reads for every ambitious business owner who wants to understand why their marketing isn’t working – and what to do about it.
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Why Every Ambitious Business Needs a Marketing System – Not Just Marketing
Running a business is brilliant. It’s also relentless. And somewhere along the way, for most ambitious business owners, the marketing gets left behind. Maybe you’re experiencing the feast and famine…
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How to Attract the Right Customers – and Stop Wasting Money on the Wrong Ones
If your marketing feels like it’s not quite hitting the mark – if you’re posting on social media, sending emails, spending money on ads, but not consistently attracting the kind…
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Why isn’t my marketing working?
If you’re reading this, you’ve probably tried a few things. Maybe a new website. Some Google ads. A bit of social media. Perhaps an agency who promised the world and…
Here’s how it works
Getting started is simple.
- Book a free Virtual Coffee. A relaxed chat on Zoom about your business, where you are now and where you want to go. No pressure, no pitch – just an honest conversation to see if we’re a good fit.
- We get clear on your goals. If we decide to work together, we start by understanding exactly where your business is now, where you want it to get to, and what that means in numbers.
- We build your marketing system. Together we develop your strategy and put the right activity in place – whether I’m guiding you through it or managing it for you entirely – so you can focus on running your business while I focus on growing it.
Frequently Asked Questions
What happens in a Virtual Coffee?
It’s a relaxed chat on Zoom about your business, your challenges, and your goals. Just an honest conversation to see if we’re a good fit. If I can help you, I’ll tell you how. If I can’t, I’ll tell you that too.
What kind of businesses do you work with?
I work with ambitious business owners across Nottingham and the East Midlands who want a consistent, reliable flow of the right customers and are ready to make it happen. Typically these are established businesses – not startups or early-stage – where the owner has built something solid and has some team around them. I have worked with both B2B and B2C sectors, including building and construction, logistics, pest control and facilities management, home improvements and renovation, financial services and professional services. And while these are sectors I know well, the principles of great marketing remain the same across almost every industry – so if your sector isn’t listed, don’t let that put you off. Not sure if that’s you? Book a free virtual coffee and let’s find out.
How is this different to hiring a marketing agency?
With an agency, you’re one of many clients. With me, it’s different. I become an extended part of your team – taking ownership of your strategy and your results. Where specialists are needed, I bring in the right ones from my extensive network, brief them and manage them – so everything pulls in the same direction and you have one trusted person accountable for the whole thing.
What if I already have someone handling my marketing in-house?
That’s absolutely fine, in fact it’s a great starting point. I’ll work alongside them, providing the strategic direction and expertise to make sure everything they’re doing counts and pulls in the right direction. Think of me as the senior marketing brain behind their activity, making sure it’s all focused on the right goals and delivering the right results.
How involved do I need to be?
That depends on you and what you need. I can coach you through the system step by step, building your capability as we go, or I can take the whole thing off your plate entirely, leading your marketing and keeping you informed without it taking up your time. Most clients fall somewhere in between, and we figure out the right model together in our first conversation. The best way to figure out what’s right for you is a free Virtual Coffee – a relaxed conversation about your business and what you actually need.
Do I need a marketing budget as well as paying your fees?
Yes – and I’ll be upfront about this from the start. To generate enough of the right customers reliably and predictably, you’ll need to invest in marketing activity alongside my fees. But here’s my philosophy on that: I don’t believe in throwing large budgets at marketing until we know what works. I’ve been a business owner myself and I know money doesn’t grow on trees. So we start smart – testing, learning and getting traction with a sensible budget. Once we’ve figured out what’s working, that’s when we scale up and double down on it. It’s a much more reliable way to grow, and it means every pound you spend is working as hard as possible.
How long before I see results?
It depends on your starting point and your sector. Most clients start to see results within three to four months. Building a consistent, reliable flow of the right customers takes time to do properly, and once the system is built and bedded in, I’ll maintain it to keep it delivering.
How much does it cost?
My fees are structured around the scope of the work. To discuss what’s right for your business, book a free Virtual Coffee.
Let’s talk
Ready to find out if we’re a good fit?
Book your free Virtual Coffee
A relaxed chat on Zoom, no pressure, no pitch. Just a friendly conversation about your business, where you are now, and where you’d like to go. If I can help, I’ll tell you how. If I can’t, I’ll tell you that too.
Trusted fractional marketing director in Nottingham
I’m an experienced marketing consultant and fractional marketing director based in Southwell Nottinghamshire, helping ambitious business owners across Nottingham and the East Midlands build a marketing system that attracts the right customers consistently and predictably – so their business grows profitably and finally rewards them the way it should. I work with clients across Nottingham, Newark, Mansfield, Derby, Leicester and the surrounding areas.