Trusted Fractional Marketing Director in Nottingham
Your marketing. Let’s just make it work.
You’re brilliant at what you do. Your clients value your expertise. But marketing is a different skill entirely, and when you’re running a business, it’s the thing that keeps slipping down the list.
What you actually want is a trusted expert in your corner – whether that’s guiding you through it, or taking the whole thing off your plate.
Hi, I’m Kimberley – and getting your marketing working properly is exactly what I do.
A relaxed chat on Zoom about your business and where you want it to go.
Building your marketing for consistent, profitable growth
This isn’t about quick fixes or tactics. It’s about building something that works – and keeps working.
Most founders who’ve tried marketing before have fallen back on a tactic – posting on LinkedIn and waiting for the phone to ring, a new networking group, a social media agency who promised the world. The problem is tactics without strategy rarely delivers consistent results.
What I build is different. It’s a structured marketing approach, designed around your business and your goals – that generates the right clients consistently and predictably, and drives real revenue and profit growth.
Everything starts in the right place: your numbers and your goals. From there, every decision we make is driven by that destination, and compounds over time. That’s what I bring.
Is this you?
What I do for you
I don’t just advise. Whether I’m guiding you through it or running it for you entirely, I help you build and implement a structured approach to marketing – managing the moving parts and staying accountable for results. Here’s what that looks like in practice:
- Start with your goals. We get clear on what you want your business to achieve – and what that means in revenue and clients.
- Build your marketing strategy. A clear, tailored plan built around your business and your goals – not a generic template.
- Sharpen your differentiation and messaging. Making sure you stand out from the competition and give the right clients a compelling reason to choose you – so you become the obvious choice, not just one of many options.
- Put the right activity in place. The right mix of marketing, consistently executed – so the right clients find you, month after month.
- Manage your specialists. I brief, manage and hold accountable any specialists you need – so everything pulls in the same direction, and you have one point of contact.
- Track, measure, and refine. Monitoring what’s working, what isn’t, and making sure we act on it.
The results speak for themselves
From £1.3 to £2.8 million in four years
Over four years working with Acanthus Cast Stone, I helped grow their turnover from £1.3 to £2.8 million. That’s not just a marketing story. That’s a business growth transformation – built on attracting the right customers reliably and predictably, month after month.
Kimberley understands we need a steady and reliable stream of good enquiries. She’s worked diligently on this, and thanks to her we’ve had a fantastic year.
Alan Smart, Founder, Acanthus Cast Stone,
Alfreton, Derby
Client Successes
Meet some of the people I’ve helped
Don’t just take my word for it.
Kimberley guided us in the right direction at the right pace, breaking down the steps and keeping us on target.
Kimberley really knows her stuff when it comes to marketing and she really wants to see my business grow.
We’ve had a record month and a record year for turnover – and most importantly, profit.
Fractional Marketing Director
Best For
Business owners who want their marketing
handled for them
Approach
Done for you – I build and run your marketing
Your time
Minimal – you focus on the business
What you get
Full marketing leadership and execution
Investment
My fees are structured around the scope of work. Typically, more intensive at the start while the system is being built, then reducing as it beds in
Ideal sectors
Businesses where expertise is the product – such as financial planners, accountants, managed IT providers, HR consultancies, data consultants and similar.
Best for
Business owners who want to learn and lead their own marketing
Approach
Done with you – I guide you step by step
Your time
Regular commitment to implement and learn
What you get
Proven system, tools, templates and accountability
Investment
Monthly coaching fee
Ideal sectors
Ambitious business owners ready to take ownership of their marketing
Meet the marketer behind the results
Expertise and someone who’s been in your shoes.
I’m a Fellow of the Chartered Institute of Marketing with an MBA from ESCP, one of Europe’s leading business schools, and over 20 years’ experience in senior corporate roles. I’m based in Nottingham, working with established business owners here and across the East Midlands.
But what matters most is this. I’ve helped build and sell our own family business – a financial planning practice here in Nottingham. So when I sit down with a founder and say I know what it feels like when the pipeline is uncertain, I mean it literally. That’s not a positioning line. That’s my life. I think about marketing the way an entrepreneur does – in terms of revenue, profit and return on investment.
The Marketing System Trilogy
Three essential reads for every ambitious business owner who is serious about growth.
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Why Every Ambitious Business Needs a Marketing System – Not Just Marketing
Most businesses do marketing. Few do it consistently and strategically. There’s a big difference between the two – and it shows up in your results every single month. Here’s what changes when you build it right.
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How to Attract the Right Customers – and Stop Wasting Money on the Wrong Ones
Good marketing doesn’t start with tactics. It starts with knowing exactly who your ideal customer is. Get this right and your marketing compounds. Here’s why.
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Why isn’t my marketing working?
You’ve probably tried a few things. Some LinkedIn or social media posts. Some Google ads. Maybe an agency who promised the world. And yet the phone still isn’t ringing consistently enough. Here’s why.
Here’s how it works
Getting started is simple.
- Book a free call with me. A relaxed chat on Zoom about your business, where you are now and where you want to go. No pressure, no pitch – just an honest conversation to see if we’re a good fit.
- We get clear on your goals. If we decide to work together, we start by understanding what you want your business to achieve – the clients you need, the revenue you want and what success looks like to you.
- We build your marketing. We develop your strategy and put the right activity in place – whether I’m guiding you through it or managing it for you – so you can focus on running your business while I focus on growing it.
Frequently Asked Questions
What kind of businesses do you work with?
I work with founders and directors of business that are established and ready to grow. My clients range from financial planners, accountants and HR specialists to data consultants, IT providers and logistics companies – and many others whose business is built on expertise and knowledge. What they all have in common is that they’re great at what they do, but marketing has never quite got the attention it deserves. Not sure if that’s you? Book a free call and let’s find out.
How is this different to hiring a marketing agency?
With an agency, you’re one of many clients. With me, it’s different. I become an extended part of your team – taking ownership of your strategy and your results. Where specialists are needed, I bring in the right ones from my extensive network, brief them and manage them – so everything pulls in the same direction and you have one trusted person accountable for the whole thing.
What if I already have someone handling my marketing in-house?
That’s absolutely fine, in fact it’s a great starting point. I’ll work alongside them, providing the strategic direction and expertise to make sure everything they’re doing counts and pulls in the right direction. Think of me as the senior marketing brain behind their activity, making sure it’s all focused on the right goals and delivering the right results.
How involved do I need to be?
That depends on you and what you need. I can guide you step by step, building your capability and confidence as we go, or I can take the whole thing off your plate entirely, leading your marketing and keeping you informed without it taking up your time. Most clients fall somewhere in between, and we figure out the right way of working together in our first conversation. The best way to figure out what’s right for you is a free call – a relaxed conversation about your business and what you actually need.
Do I need a marketing budget as well as paying your fees?
Yes – and I’ll be upfront about this from the start. To generate enough of the right customers reliably and predictably, you’ll need to invest in marketing activity alongside my fees. But here’s my philosophy on that: I don’t believe in throwing large budgets at marketing until we know what works. I’ve been a business owner myself and I know money doesn’t grow on trees. So we start smart – testing, learning and getting traction with a sensible budget. Once we’ve figured out what’s working, that’s when we scale up and double down on it. It’s a much more reliable way to grow, and it means every pound you spend is working as hard as possible.
How long before I see results?
It depends on your starting point and your sector. Most clients see results within three to six months. Building a reliable flow of the right customers takes time to do properly, and once your marketing is working consistently and generating the right clients, I’ll maintain and develop it.
How much does it cost?
My fees are structured around the scope of the work. To discuss what’s right for your business, book a free call.
Let’s talk
Ready to find out if we’re a good fit?
Book a free call with Kimberley
A relaxed chat on Zoom about your business and where you want it to go. If I can help you, I’ll tell you how. If I can’t, I’ll tell you that too.
Trusted fractional marketing director in Nottingham
I’m an experienced marketing consultant and fractional marketing director in Nottingham, helping founders and directors across Nottingham and the East Midlands get their marketing working properly – so the right clients find them consistently, their business grows profitably and finally rewards them the way it should. I work with clients across Nottingham, Newark, Mansfield, Derby, Leicester and the surrounding areas.