Trusted Fractional Marketing Director in Nottingham
Your marketing, handled. Your business, growing.
Most business owners are brilliant at what they do. But marketing is a different skill entirely, and when you’re running a business, it’s the thing that keeps slipping down the list.
Hi. I’m Kimberley Davies-Phippen, a fractional marketing director based in Nottingham and I’ll take your marketing off your plate entirely.
A relaxed chat on Zoom about your business and what you want it to achieve
What does a fractional marketing director actually do?
A fractional marketing director does everything a full-time Marketing Director would do: creating your strategy, running your campaigns, managing your specialists, but without the salary, National Insurance, pension and overhead of a permanent hire.
But I’m not just another fractional resource. I build and implement a proven system specifically designed to generate enough of the right customers, reliably and predictably – so your business grows profitably, month after month.
Is this you?
You’re running a good business. Customers come in, but not consistently enough. Some months are great. Others are worrying. And marketing keeps getting pushed aside by everything else that needs your attention.
You’ve tried things. Maybe an agency. Maybe a specialist. But it’s fragmented, hard to manage, and you’re not sure it’s working.
What you really want is someone you trust to take ownership of your marketing completely – and just make it work.
What I do for you
I don’t just advise; I build and implement a proven marketing system, specifically designed to generate enough of the right customers, reliably and predictably. That means:
If you already have someone handling the day-to-day marketing internally, I can work with them too, coaching and guiding them as part of the system, so everything pulls in the same direction.
You focus on running your business. I focus on growing it.
The results speak for themselves
Over four years working with Acanthus Cast Stone, I helped grow their turnover from £1.3 million to £2.7 million.
That’s not a marketing story. That’s a business growth story – built on a consistent, reliable flow of the right customers, month after month.
Kimberley understands we need a steady and reliable stream of good enquiries. She’s worked diligently on this, and thanks to her we’ve had a fantastic year.
Alan Smart, Founder, Acanthus Cast Stone,
Alfreton, Derby
All the expertise – without the cost of a full-time hire
A Marketing Director costs £55,000–£70,000 a year in salary alone. Add National Insurance, pension contributions and benefits, and you’re looking at considerably more before they’ve done a single day’s work. That’s before the recent NI changes made employment even more expensive.
But the real question isn’t the cost – it’s the return. The right fractional marketing leadership doesn’t just save you money on a salary. It drives profitable growth that far outweighs the investment. That’s exactly what I focus on delivering – a return that makes every penny spent on your marketing work as hard as possible.
As your fractional marketing director, you get everything a senior hire would bring – the strategy, the system, the accountability, at a fraction of that cost, and none of the employment overhead.
Fractional Marketing Director
Best For
Business owners who want their marketing
handled for them
Approach
Done for you – I build and run your marketing
Your time
Minimal – you focus on the business
What you get
Full marketing leadership and execution
Investment
My fees are structured around the scope of work. Typically, more intensive at the start while the system is being built, then reducing as it beds in
Ideal sectors
Businesses needing consistent lead flow – like logistics, print, building and construction, pest control, facilities management, financial services, kitchens and home improvements
Best for
Business owners who want to learn and lead their own marketing
Approach
Done with you – I guide you step by step
Your time
Regular commitment to implement and learn
What you get
Proven system, tools, templates and accountability
Investment
Monthly coaching fee
Ideal sectors
Ambitious business owners ready to take ownership of their marketing
Meet the marketer behind the results
I’m a Fellow of the Chartered Institute of Marketing with an MBA from ESCP – one of Europe’s leading business schools, and over 20 years’ experience working for some of the UK and Europe’s leading media companies.
But what matters most to you is this: I’ve built and sold my own family business. I know what it feels like to worry about where the next customer is coming from, and I know what it takes to fix it.
Here’s how it works
- Book a free Virtual Coffee. A relaxed chat on Zoom about your business, where you are now and where you want to go.
- We get to work. If we’re a good fit, we’ll start by getting clear on your goals and your key numbers; where you are today and where you want your business to get to.
- Step by step progress. I’ll guide you through the system, keeping you focused, accountable and moving forward.
Fractional Marketing Director vs Marketing Coaching – which is right for you?
Fractional Marketing Director
Marketing Coaching
Best for
Fractional Marketing Director
Business owners who want their marketing handled for them
Marketing Coaching
Business owners who want to learn and lead their own marketing
Approach
Fractional Marketing Director
Done for you – I build and run your marketing
Marketing Coaching
Done with you – I guide you step by step
Your time
Fractional Marketing Director
Minimal – you focus on the business
Marketing Coaching
Regular commitment to implement and learn
What you get
Fractional Marketing Director
Full marketing leadership and execution
Marketing Coaching
Proven system, tools, templates and accountability
Investment
Fractional Marketing Director
My fees are structured around the scope of work. Typically, more intensive at the start while the system is being built, then reducing as it beds in
Marketing Coaching
Monthly coaching fee
Ideal sectors
Fractional Marketing Director
Businesses needing consistent lead flow – like logistics, print, building and construction, pest control, facilities management, financial services, kitchens and home improvements
Marketing Coaching
Ambitious business owners ready to take ownership of their marketing
Frequently Asked Questions
What happens in a Virtual Coffee?
It’s a relaxed chat on Zoom about your business, your challenges, and your goals. If it feels like a good fit, we can discuss how I can help you. No pressure, just a friendly conversation to see if we click.
What kind of businesses do you work with as a fractional marketing director?
Established businesses that depend on a consistent flow of good quality leads to grow. Sectors I work with include print, building and construction, logistics, pest control and facilities management. The businesses I work with best are run by ambitious owners who are ready to invest in their marketing.
How is this different to hiring a marketing agency?
With an agency, you’re one of many clients. As your fractional marketing director, I become part of your team. I take full ownership of your strategy and your results, committed to your business as if it were my own, not just delivering a service from the outside.
How much does it cost to hire a fractional marketing director?
My fees are structured around the scope of the work. Typically the investment is higher at the start while I’m building the strategy and the system, then reduces once everything is running effectively. To discuss what’s right for your business, book a free Virtual Coffee with me.
How involved do I need to be?
Much less than you might think. You won’t need to manage me; I take ownership and keep you informed. You’ll need to be available for a regular catch-up so you know what’s happening and can input on key decisions, and to brief me right up front. Beyond that, I handle it.
Do I need a marketing budget as well as paying your fees?
Yes – and I’ll be upfront about this from the start. To generate enough of the right customers reliably and predictably, you’ll need to invest in marketing activity alongside my fees. I’ll make sure every pound works as hard as possible, and that the return justifies the investment.
How long before I see results?
Most clients start to see results within three to four months. Building a consistent, reliable flow of the right customers takes time to do properly, and once the system is built, I’ll maintain it to keep it delivering.
Let’s talk
Ready to find out if we’re a good fit?
Book your free Virtual Coffee
A relaxed chat on Zoom, no pressure, no pitch. Just a friendly conversation about your business, where you are now, and where you’d like to go.